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National UNICEF Day - FAQ

  1. What is National UNICEF Day?

    National UNICEF Day (formerly known as Trick-or-Treat for UNICEF), a Halloween tradition beloved by generations, is one of Canada's longest-running youth fundraising activities and often a child's first philanthropic experience. Initially, the program involved the Trick-or-Treat for UNICEF boxes but the program has evolved over the years into in-school fundraising. Children across Canada raise funds to improve the lives of their most vulnerable peers around the world. At UNICEF, we believe that when it comes to saving children’s lives, no child is too far.

  2. When is National UNICEF Day?

    National UNICEF Day is on October 31.

  3. Why should we support National UNICEF Day?

    National UNICEF Day is a chance for Canadians to come together to raise funds for children around the world who rely on UNICEF’s support to provide critical resources such as education. Every donation has the capacity to significantly change a child’s life.

  4. Why has UNICEF changed its school program?

    Following a thorough review of our National UNICEF Day school program over the past few years, we have moved fundraising resources entirely online. By making these changes, we are able to create a more sustainable school program and ensure more fundraising dollars go to the children who need us most.

  5. What are some of the changes you have made to the school program?

    Changes to the program include:

    • Materials will not be mailed to your school. Visit to print all of the great resources that are available to you and your students.
    • Pickups are not available. Funds collected can be remitted via cheque to UNICEF Canada (2200 Yonge Street, Suite 1100 Toronto, ON M4S 2C6) or dropped off at any CIBC or Desjardins bank.
    • We are not sending printed pledge envelopes – you can now print pledge forms online, or directly track pledges on your school’s online fundraising page – a fundraising page is already set up for your school online, you just need to search for your school’s name. Once you sign up, we will send you detailed instructions on how to submit your forms and funds.

    As always, we are here to help you throughout this transition process and support you in your fundraising efforts. If you have any questions, contact us by email at or call 1 800 567 4483.

  6. When did these changes come into effect?

    Changes to the school program began in September 2013. All schools are encouraged to visit our website for more information on how to organize a successful school fundraiser.

  7. What will I find online?

    Our website has everything you need to launch a successful school fundraiser:

    • Pledge forms that you can print and send home with your students
    • Online web page for your school to track your progress
    • Fundraising ideas to get students excited and involved
    • Video to kick off your event
    • Lesson plans to help you teach your students about global citizenship
    • Poster to promote your fundraiser

    You can now choose from a variety of free educational resources online that are relevant to you and your students. It’s easy to download, print and use!

  8. What can we send home with students?

    You can easily print off several materials to send home with your students, including a pledge form and activity sheet.

  9. Where do my fundraising dollars go?

    Money raised goes towards helping children around the world get access to a quality education. With your support, we’re helping build schools, training teachers, advocating for girl’s education and reaching children who have to work or whose lives have been disrupted by emergencies.

    Canadians have raised more than $100 million through National UNICEF Day to help children worldwide. With nearly 61 million children out of school, our work is far from over. UNICEF works to ensure that every child has access to quality education. This leads to lifelong opportunities and helps advance individual and global development. Having whatever it takes, doing whatever it takes – this is the essence of UNICEF. Our determination and reach are unparalleled, because nowhere is too far to go to make sure a child survives.

    If you want to learn more, view our video online to see the positive impact you are making in children’s lives worldwide by fundraising for National UNICEF Day.

  10. How do I register my school to participate?

    To register your school, fill out the new online sign up form. Visit and click “Sign up today!

  11. What do I do with the pledge forms I printed and funds raised?

    All printed pledge forms and cheques should be mailed to UNICEF Canada (2200 Yonge Street, Suite 1100, Toronto, ON M4S 2C6). Cash can be dropped off at any CIBC or Desjardins bank. Please note that we will send your school a banking kit with instructions once you sign up your school to participate.

  12. Do you still give out the Halloween bags from a few years ago?

    We know that these were very popular with schools; however, we stopped making them 5 years ago in a decision that was made to reduce program costs. Unfortunately, it was too costly to continue manufacturing bags for all of our schools.

  13. What happened to the orange Trick-or-Treat box?

    UNICEF revitalized the Trick-or-Treat campaign to provide a more meaningful, educational and engaging experience for Canadian children. We also wanted to develop a flexible campaign that better reflects the reality of today’s school environment. After surveying schools that participated in 2006, the educational focus for kids was the number one reason they preferred the revamped version over the traditional door-to-door collection campaign.

  14. Can we arrange to have a speaker at the school for this year?

    Unfortunately, we are unable to coordinate speaking engagements in schools across Canada. However, we have some great videos that you can use to kick start your campaign, including a video featuring UNICEF Canada ambassador Solange Tuyishime. (Solange was born and raised in East Africa and at the age of 13 she escaped from war and genocide and moved to Canada).

  15. How can we fundraise without using the materials online?

    There are ample opportunities to fundraise in your school year round without using the online materials. You can organize a school event such as a pizza day, school dance or bake sale. As always, we’re here to help you brainstorm ideas and help you plan a successful National UNICEF Day fundraiser!

If you have any other questions, give us a call at 1 800 567 4483 or email us at


Updated April 2014

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