Canadian and US celebrities #HighFiveIt to save lives with UNICEF Canada and Canada Soccer during the FIFA Women’s World Cup Canada 2015™
#HighFiveIt actions taken by celebs from Modern Family and Austin & Ally to Canada’s own Rookie Blue, Lost Girl and Corner Gas
TORONTO, June 26, 2015—In celebration of the FIFA Women’s World Cup Canada 2015™—the largest single women’s sporting event in history—Canadian and US celebrities have embraced the #HighFiveIt campaign to save lives. The viral campaign is a partnership between UNICEF Canada and Canada Soccer that aims to save the lives of the world’s most vulnerable children—starting with the universal sporting gesture of a high-five.
Karina LeBlanc, Canadian Women’s National Team goalkeeper and UNICEF Ambassador, helped kick off the campaign with a high-five seen here with Christine Sinclair. Supporters of the #HighFiveIt movement include athletes, politicians and various Canadian and US celebrities, including:
- Modern Family’s Rico Rodriguez
- Disney’s Austin & Ally’s Calum Worthy, Raini Rodriguez, Laura Marano
- Rookie Blue’s Peter Mooney, Missy Peregrym, Priscilla Faia and Erin Karpluk
- Lost Girl’s Rick Howland, Rachel Skarsten, Paul Amos
- Orphan Black’s Kevin Hanchard, Ingra Cadranel, Angela Besharah
- Corner Gas’ Fred Ewanuick and Tara Spencer-Nairn
- Dark Matter’s Anthony Lemke, Alex Mallari Jr, John Cor and Melissa O'Neil
- The Knick's Eric Johnson
- Reign’s Noah Davis
- Cold Deck’s Jessica Sipos
- Canadian musician and songwriter Chantal Kreviazuk
- Radio and Television hosts Mitsou Gélinas with Daniele Henkel
- Actors Sébastien Delorme and Patrick Hivon
- Dark Matter and Lost Girl executive producer Vanessa Piazza
- Saving Hope and Rookie Blue producer Sonia Hosko
- Award-winning Canadian filmmaker Richie Mehta (Amal, Siddharth)
- Award-winning Canadian filmmaker Rafaël Ouellet with actor Jean-François Pichette
- Canadian musician Steve Barakatt
- Outdoor design and lifestyle experts Jo Alcorn and Carson Arthur
Celebs, athletes, politicians and fans have been taking part in the #HighFiveIt Campaign with three simple actions: post a #HighFiveIt photo/video giving a high-five, tag five friends and donate $5 to provide life-saving vaccines, clean water or nutrition to children at highfiveit.org.
“With Canada hosting the largest women’s sporting event, our national pride is palpable and it’s wonderful to see our homegrown talent, along with several American celebrities, taking part in this campaign to save lives. Canadians are known for our generosity and compassion—with #HighFiveIt these games can leave a legacy of lives saved,” said Sharon Avery, UNICEF Canada’s Chief Development Officer.
“Every day, 17,000 children under-five die of mostly preventable causes. Imagine a stadium full of kids, every day. We can stop this. By taking part in #HighFiveIt, actors, athletes, politicians and fans are helping UNICEF save lives with essentials like clean water, nutrition and vaccines—and the government will match the first million dollars donated by Canadians, doubling their life-saving impact,” said Avery.
“I’ve seen the impact of UNICEF’s work with children in Honduras and Dominica and am excited to have two of my passions—soccer and reaching children through UNICEF—come together with #HighFiveIt,” said Karina LeBlanc, goalkeeper for the Canadian Women’s National Team and UNICEF Canada Ambassador. “Competing in the World Cup on home soil makes me unbelievably proud to be a Canadian. We are a compassionate and generous country. I encourage Canadians to high-five every time their favourite team scores or a goalkeeper makes a great save and donate $5 so UNICEF can reach the world’s most vulnerable children to help them survive and thrive.”
How to participate in #HighFiveIt
UNICEF is encouraging people around the world to join the #HighFiveIt movement to help save kids’ lives by posting a fun #HighFiveIt photo/video giving a high-five, tagging five friends and donating $5 to save kids’ lives at highfiveit.org.
#HighFiveIt will run throughout June as the Canadian Women’s National Team competes in the FIFA Women’s World Cup Canada 2015™. The Government of Canada will match all Canadian contributions to #HighFiveIt up to $1 million—reaffirming Canada’s long-standing partnership to save children’s lives.
A legacy of lives saved
- A $5 donation can provide clean drinking water to five children for one year.
- A $5 donation can immunize 14 children against measles.
- A $5 donation can give essential nutrients to three children for one day.
Maternal, newborn and child health statistics
- Every year one million children take their first and last breath on the day they are born.
- 50 per cent of childhood deaths under age five are caused by malnutrition.
- More than 1,000 children die every day from unsafe water and lack of basic sanitation.
- 330 children die from measles every day, despite the availability of a safe, effective and affordable vaccine.
Guinness World Record kicks off #HighFiveIt
On May 29, 2015 at the pre-tournament friendly match between the Canadian Women’s National Soccer Team and their English rivals, UNICEF Canada, with support from members of the Canadian women’s team, lead 7,238 fans at Hamilton’s Tim Hortons Field in breaking the Guinness World Record for the greatest number of people simultaneously giving a high-five. The previous record of 4,696 people was held by The Kroger Co. in the US, set on April 16, 2013.
The #HighFiveIt campaign was designed pro bono by MarketELLE. Production company Alterna Films and award-winning filmmaker Richie Mehta both donated their expertise and hundreds of hours of time to shooting, editing and producing a stunning 45-second PSA that will air throughout the games.
Photo and video resources available here.
About Canada Soccer
Canada Soccer, through its partnership with UNICEF Canada, supports development initiatives that save the lives of children and mothers around the world. The grassroots engagement bridges Canadian soccer pitches in towns from coast to coast with global efforts to save the lives of the 17,000 children who die every day from preventable causes. A natural extension to the work done by goalkeeper Karina LeBlanc (UNICEF Canada Ambassador, Olympic Bronze Medalist and the longest-serving player on Canada Women’s National Team), UNICEF Canada and Canada Soccer are looking to build off of the momentum of the Women’s National Team’s success as ambassadors and female leaders on and off the field.
The #HighFiveIt campaign, including all of the digital and social media strategy as well as the TV, print and digital creative, was the brainchild of Montreal-based Marketel, one of Canada’s leading agencies, who developed and produced the work pro-bono on behalf of UNICEF Canada. For the #HighFiveIt campaign, Marketel leveraged an all-female team from its new marketing-to-women division, MarketELLE, which is fast becoming the Canadian leader in the world of marketing-to-women. Learn more at marketel.com and marketelle.com.
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UNICEF has saved more children's lives than any other humanitarian organization. We work tirelessly to help children and their families, doing whatever it takes to ensure children survive. We provide children with healthcare and immunization, clean water, nutrition and food security, education, emergency relief and more.
UNICEF is supported entirely by voluntary donations and helps children regardless of race, religion or politics. As part of the UN, we are active in over 190 countries - more than any other organization. Our determination and our reach are unparalleled. Because nowhere is too far to go to help a child survive. For more information about UNICEF, please visit www.unicef.ca.