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Kids Ready to Get Their Spook On for Halloween & National UNICEF Day


TORONTO, October 30, 2009 –With only hours to go until October 31, children across Canada are putting the finishing touches on their costumes as they gear up to celebrate Halloween and National UNICEF Day. Throughout the month of October, children and schools in every province and territory have been raising funds through the Trick-or-Treat for UNICEF campaign to help UNICEF improve access to quality education for children in Africa.

Thanks to the help of children and schools this year, Trick-or-Treat for UNICEF is poised to reach the fundraising milestone of $100M raised since the campaign was first launched in Canada 54 years ago to help vulnerable children around the world.  

Much more than a fundraising campaign, Trick-or-Treat for UNICEF, gives children the chance to team up with their peers, teachers and parents to fundraise, while learning about the reality of life for most school children in Africa. Funds raised through this year’s campaign will be used in Rwanda and Malawi to create schools with a safe environment where children can learn, play and have access to clean water, washrooms and hand-washing facilities. 

“For more than fifty years, children across Canada have grown up trick-or-treating for UNICEF at Halloween,” said Nigel Fisher, UNICEF Canada President and CEO. “It is because of this legacy of support that the campaign is set to reach $100M raised since 1955 to help children in need around the world.”
There is still time to get involved with this year’s Trick-or-Treat for UNICEF!

Halloween is almost here, but there is still time to get involved and show your support for Trick-or-Treat for UNICEF. Even after darkness falls on October 31 and the trick-or-treating fun begins, children and adults alike can visit us at for Halloween games, recipes or to make a secure online donation.   

About Trick-or-Treat for UNICEF
Trick-or-Treat for UNICEF, a Halloween tradition beloved by generations, is one of Canada's longest-running youth fundraising activities where children across Canada raise funds to improve the lives of vulnerable children around the world. Recognized as a uniting Canadian tradition inextricably associated with Halloween, in the fall of 2000, the Government of Canada officially declared October 31st of every year to be National UNICEF Day.

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and HIV and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF, please visit

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For further information:

Stefanie Carmichael, Communications Specialist, (416) 482-6552 ext. 8866; Cell: (647) 500-4230,
Tiffany Baggetta, Director, Communications and Brand, (416) 482-6552 ext. 8892; Cell: (647) 308-4806,