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Showcase your creativity to win a $5,000 scholarship while supporting UNICEF’s global work for children

2015-11-03

Enter the annual Pier 1 Imports®/UNICEF/Owlkids Greeting Card Contest by November 25 for your chance to win

TORONTO, November 3, 2015 – Canadian children, ages 14 or younger, are invited to enter the annual Pier 1 Imports®/UNICEF/Owlkids Greeting Card Contest to benefit children worldwide. From November 1st through 25th, 2015, budding artists are invited to submit their entries illustrating this year's theme, One World, One Heart, for their chance to win a $5,000 scholarship, $500 in art supplies for their school and have their design featured as an official UNICEF holiday greeting card sold exclusively at Pier 1 Imports stores across Canada during the 2016 holiday season. All proceeds from UNICEF card sales at Pier 1 Imports go directly to supporting UNICEF’s life-saving work for children around the world.

“We are thrilled to launch our tenth annual greeting card contest in partnership with Pier 1 Imports,” said Sharon Avery, UNICEF Canada’s chief development officer. “This contest provides a unique opportunity for Canadian children to showcase their creativity, while raising funds to support the world’s most vulnerable children with every box of UNICEF greeting cards sold in Pier 1 stores across Canada.”

About the contest

The Pier 1 Imports/UNICEF/Owlkids Greeting Card Contest started in Canada in 2005 to raise awareness among Canadian school children about UNICEF’s life-saving work for children around the world. It has inspired kids from coast to coast to use their creative talents in a meaningful way. Pier 1 Imports started selling UNICEF greeting cards in North America in 1985 and has raised more than $42 million in the U.S. and Canada since that time.

Funds from the sale of cards support UNICEF programs which provide healthcare, immunizations, clean water, nutrition, food security, education and emergency relief to millions of children and families worldwide.

How to enter and win

Entry forms are available at all Pier 1 Imports stores in Canada while supplies last or online at pier1.ca/unicef, unicef.ca or owlkids.com. All entries must be hand-drawn and received by Pier 1 Imports Canadian Headquarters by November 25, 2015. Submissions will be judged on artistic quality and creative interpretation of this year’s theme, One World, One Heart. To be eligible, participants must be under 14 years of age as of November 25, 2015.

Visitors to the Pier 1 Imports website, pier1.ca, can also take part by voting for the Fan’s Choice Award between December 15th through 31st, 2015. The Fan’s Choice winner will receive $500 for art supplies. Winners will also receive an Owlkids surprise gift pack. The winners of both the Grand Prize award and the Fan’s Choice award in this year’s contest will be announced in January 2016. 

For official rules, visit pier1.ca/unicef.

Last year’s winner

Fourteen-year-old Alissa from Alberta was the contest winner in 2014 – chosen from more than 1,200 entries – for her interpretation of the theme, Spreading Holiday Cheer, which featured four jolly snowmen. As the grand prize winner, Alissa’s card design has been turned into this season’s official UNICEF greeting card now available at Pier 1 Imports stores across Canada. Alissa also won a $5,000 scholarship, $500 worth of art supplies for her school and a year’s subscription to Owlkids® magazine.

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About UNICEF

UNICEF has saved more children's lives than any other humanitarian organization. We work tirelessly to help children and their families, doing whatever it takes to ensure children survive. We provide children with healthcare and immunization, clean water, nutrition and food security, education, emergency relief and more.

UNICEF is supported entirely by voluntary donations and helps children regardless of race, religion or politics. As part of the UN, we are active in over 190 countries - more than any other organization. Our determination and our reach are unparalleled. Because nowhere is too far to go to help a child survive.

For updates, follow us on Twitter and Facebook or visit unicef.ca.

About Pier 1 Imports

Pier 1 Imports is the original global importer of home décor and furniture.  Information about the company is available on pier1.ca.

About Owlkids®

Owlkids is the English youth division of Bayard Canada. Owlkids publishes entertaining, unique, high quality magazines and books that nurture the potential of children and instill in them a love of reading and learning — about themselves and the world around them.

For further information:

Stefanie Carmichael, Communications Specialist, (416) 482-6552 ext. 8866; Cell: (647) 500-4230, scarmichael@unicef.ca.
Tiffany Baggetta, Director, Communications and Brand, (416) 482-6552 ext. 8892; Cell: (647) 308-4806, tbaggetta@unicef.ca.