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Text “Give” to donate $5 to UNICEF Canada’s Haiti Emergency Fund


ORONTO, January 18, 2010 – UNICEF Canada, in partnership with the Mobile Giving Foundation and Zipstripe Corporation is offering Canadians an easy way to make donations that will help Haitian children and families affected by the January 12 earthquake. 

By texting “Give” or “Don” to 45678 on their mobile phones Canadians can make a $5 donation to UNICEF Canada’s Haiti Emergency Fund. 

“We are delighted to partner with Mobile Giving Foundation and Zipstripe Corporation to give Canadians one more way to make donations that will help Haitian children and families who are suffering the devastation of this earthquake,” said Nigel Fisher, President and CEO of UNICEF Canada.  “I urge Canadians to text “Give” or “Don” to 45678 to support UNICEF’s emergency relief efforts in Haiti.”

"Mobile giving is definitely a growing trend. It gives people, especially younger people, the ability to reach out and help immediately in a very personal and affordable way,” said Jim Manis, CEO of Mobile Giving Foundation.

Thanks to the generosity of Canadians, UNICEF Canada has already raised over $5 million dollars for Haiti earthquake emergency relief efforts in just three days, but more resources are urgently needed to protect children who are particularly vulnerable during natural disasters.

UNICEF is on the ground in Haiti providing lifesaving services and items as adequate sanitation, emergency shelters, water purification tablets and emergency family kits. 

Over the weekend, cargo planes carrying UNICEF supplies arrived in Port-au-Prince bringing with it enough oral rehydration salts, water purifications tablets, tarpaulins and tents to provide temporary housing for up to 30,000 people. An additional plane is due to land later today with thousands of blankets, tents and water containers. Tonnes of additional supplies are scheduled to arrive by air and land over the weekend and in the coming days.

Donations to UNICEF Canada can also be made online at or by calling 1-800-567-4483.   Subscribers who donate by text will have their donation added to their monthly bill.

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF, please visit

About The Mobile Giving Foundation Canada
The Mobile Giving Foundation Canada (MGF-C) was founded in 2009 to create a “mobile giving channel” that empowers non-profit organizations and donors. Working with Canadian wireless service providers, the MGF-C enables the mobile channel for charitable giving by providing the organizational layer, operational guidelines and technical infrastructure for non profit organizations and donors to use the incredible power and convenience of mobile technology. The "Mobile Giving Channel" gives wireless users a simple and immediate way to receive and respond to appeals from worthy causes with the donation charged back to their service provider’s monthly bill and 100% of the donation going to the designated charity. For further information, please refer to the MGF-C Web site at

For further information:

Stefanie Carmichael, Communications Specialist, (416) 482-6552 ext. 8866; Cell: (647) 500-4230,
Tiffany Baggetta, Director, Communications and Brand, (416) 482-6552 ext. 8892; Cell: (647) 308-4806,