UNICEF Halloween Walk-a-thon FAQ Skip to main content

What is the UNICEF Canada Halloween Walk-a-thon?

This Halloween season, we’re asking Canadian families to walk their hood to do some good by turning their trick-or-treating steps into a walk-a-thon for the world’s most vulnerable children. We know that Halloween will not be the same this year, however, families are encouraged to dress up and do their walk any way that they feel comfortable, either on Halloween or anytime during the month of October.

Is it safe to ask children to do a walk-a-thon during COVID-19?

UNICEF Canada fully supports public health recommendations and safety measures that are in place to protect children and their families from COVID-19.

We know that Halloween 2020 will be like no other. This is why we are asking families to complete the walk-a-thon in a way that makes them feel comfortable and adheres to the safety measures in place. Do your walk on Halloween or any time during October – do it in costume or do it independently. It is a chance for children to capture some of the joy of Halloween while helping kids in need around the world.

When is the walk-a-thon taking place?

We know that Halloween 2020 will be like no other. For this reason, how you walk your walk-a-thon is up to you! We are asking families to do their Halloween walk on Halloween or at any time during the month of October and in a way that makes them feel comfortable.

Whatever Halloween looks like this year because of the pandemic, you can still walk safely and independently throughout your own neighbourhood, spreading some joy in your community.

How do I sign up for the walk-a-thon?

To sign up, go to unicef.ca/Halloween. It’s easy to register your child, your family, yourself, or a kid in your life to be Halloween Heroes for the UNICEF Halloween Walk-a-thon: 

  1. Sign up by October 9th to guarantee you receive your walk-a-thon package in the mail, including an exclusive Halloween Hero Card with a QR code that links to the fundraising page. You or your child can wear this when walking and ask people to donate. Registrations made up to October 18th will be mailed a walk-a-thon package, but we cannot guarantee delivery before Halloween.
  2. Choose a fundraising goal and see what life-changing impact your fundraiser will make possible for kids across the globe.
  3. Ask family and friends to support your fundraiser. Direct them to your fundraising page to donate online by scanning the QR code on your Halloween Hero Card with a phone camera, then entering your Halloween Hero Page Name. Sponsors can also go to unicef.ca/Halloween, scroll down, click the "Donate to a Halloween Hero" button, and enter your Halloween Hero Page Name.
  4. Walk your neighbourhood on Halloween or any time during October. Share your Halloween spirit, show off your creative costumes, and mark your commitment to protecting every child’s right to a childhood. 

Where does the money go that I raise for Halloween?

All the money that Halloween Heroes raise will goes towards providing essentials like water, nutrition, education and health care to children in need around the world.

  1. A donation of $22 can provide 42 packets of life-saving food supplement to 14 children suffering from malnutrition.
  2. A donation of $62 can help 135 children purify their water, stay clean with bars of soap, and help reduce the risk of waterborne illnesses.
  3. A donation of $100 can provide 167 children with school essentials to provide the materials required for a successful education.
  4. A donation of $260 can provide 795 life-saving vaccines to protect 300 children from preventable diseases like measles, polio and tetanus.

Why are you launching your Halloween campaign during these uncertain times?

So many milestones of childhood have been affected by the COVID-19 pandemic. As Halloween is a key yearly event in many children’s lives, UNICEF Canada is providing a way to continue this event in a safe way, empowering Canadian kids to connect with other kids around the world.

Why did you stop the Orange Box campaign?

For generations of Canadian families, trick-or-treating included a cardboard coin box around their necks to collect donations for UNICEF Canada. The beloved Orange Box campaign was often their first experience with philanthropy.

UNICEF Canada is back for Halloween but our new initiative is modernized to make it relevant in the digital age. Participants who sign up by October 9th will receive a walk-a-thon package in the mail that will include a Halloween Hero Card with a QR code that links to the fundraising page. Those who sign up after October 9th will be able to print their own Halloween Hero Card at home. This card can be worn around a child’s or a parent’s neck and will act as their own digital orange box!

Halloween Hero Card  with a QR code

Why did you bring back UNICEF Canada at Halloween?

Our goals for UNICEF’s Halloween Walk-a-thon are to raise money, generate awareness and engage a new generation to become advocates for children’s rights.

The UNICEF Halloween Walk-a-thon gives children and families a chance to learn about kids in other countries and to understand some of the challenges they are facing. And we are giving our Halloween Heroes the tools to make a difference in the lives of those kids. By empowering a new generation of children, we are preparing our future leaders to change the world and introducing children to philanthropy.

Is there a deadline for signing up to participate?

Registration is open to Halloween Heroes from now until Halloween night.

Please sign up by October 9th to guarantee you receive your walk-a-thon package in the mail, including an exclusive Halloween Hero Card with a QR code that links to the fundraising page. Registrations made up to October 18th will be mailed a walk-a-thon package, but we cannot guarantee delivery before Halloween. Participants who sign up after October 9th will be able to print off their own Halloween Hero Card at home.  

How do I deposit the money I raise?

The UNICEF Halloween Walk-a-thon is an online fundraising campaign. Every participant will create their own online fundraising page as part of the sign up process that they can share with family and friends to donate to their fundraiser. Then our system does the rest! The money comes directly to UNICEF and your sponsor is emailed a tax receipt for their donation.

Another way to direct people to your fundraising page is to have them scan the QR code on your Halloween Hero Card that will link to the fundraising page. Participants who sign up by October 9th will receive a Halloween Hero Card in the mail as part of their walk-a-thon package. Those who sign up after October 9th will be able to print their own Halloween Hero Card at home.

What if I still have a question?

If you have any questions, from fundraising to technical issues, please email us at HalloweenHeroes@unicef.ca.