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National UNICEF Day is October 31st


Toronto, ON – October 4, 2011 – As Halloween preparations move into full swing, UNICEF Canada is reminding Canadians that October 31 is National UNICEF Day and the iconic orange donation box – the traditional must-have Halloween accessory – has now moved online at Donations for National UNICEF Day will be accepted throughout the month of October and this year’s goal of raising $2 million will provide the gift of education to five million of the world’s most vulnerable children.

“The importance of Halloween is more than just wearing costumes, collecting candy and being spooked by ghost tales. For many years, Canadian children carried the orange UNICEF donation boxes bringing additional meaning to an important childhood rite of passage, and essentially creating National UNICEF Day,” said Sue Larkin, UNICEF Canada. “Today, even though the orange box lives online, National UNICEF Day continues to be one of our most important fundraising initiatives – and one of the easiest ways Canadians can help make a meaningful difference in the lives of children around the world.”

Around the world, 68 million primary-school-age children are out of school. UNICEF works to ensure that every child – regardless of gender, ethnicity, background or circumstances – receives a quality education. With a primary focus on the world’s most disadvantaged children, UNICEF works to ensure all children have access to a lifetime of opportunities.

National UNICEF Day is a chance for Canadians to come together to raise funds for children around the world who rely on UNICEF’s support to provide critical resources such as education. Every donation has the capacity to significantly change a child’s life, for example:

  • $10 provides pencils and exercise books for 20 students
  • $32 provides a soccer ball and pump to give children a chance to play and build skills
  • $86 provides a bicycle, allowing a child to get to school faster and fetch clean water

Since its inception in Canada in 1955, the traditional “Trick-or-Treat for UNICEF” campaign raised more than $100 million. What began with the iconic orange collection box has evolved into a comprehensive fundraising program that extends throughout the month of October, culminating in National UNICEF Day on October 31. In 2006, the orange collection box moved online ( to make it easier for Canadians to make a donation, no matter where they live.   

As a special thank you for supporting the work of UNICEF, Canadians have the opportunity to win a $5,000 trip voucher, courtesy of Intrepid Travel.


UNICEF is the world's leading child-focused humanitarian and development agency. Through innovative programs and advocacy work, we save children's lives and secure their rights in virtually every country. Our global reach, unparalleled influence on policymakers, and diverse partnerships make us an instrumental force in shaping a world fit for children. UNICEF is entirely supported by voluntary donations and helps all children, regardless of race, religion or politics. For more information about UNICEF, please visit

For further information:

Stefanie Carmichael, Communications Specialist, (416) 482-6552 ext. 8866; Cell: (647) 500-4230,
Tiffany Baggetta, Director, Communications and Brand, (416) 482-6552 ext. 8892; Cell: (647) 308-4806,