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Pakistan needs the help of Canadians


Excerpt from The Ottawa Citizen
August 17, 2010  

The flooding in Pakistan is the worst natural disaster to hit the country in living memory. More than 14 million people, including six million children, have so far been affected. That is almost one in every 10 Pakistanis. More than 1.8 million people are homeless.

But the story of Pakistan's struggle to survive has not yet translated into the funds that are so urgently needed to help devastated children and families. After three weeks, Canadian fundraising for Pakistan flood relief is only a fraction of what it was for the earthquake in Haiti and the 2004 tsunami.

When it comes to children, we cannot fall victim to disaster fatigue or complacency. We know Canadians care deeply, and that together we can make an enormous difference for the world's children. We urge Canadians to support humanitarian efforts to help Pakistan and address the very real and pressing needs of its struggling children.

Please visit the Ottawa Citizen website to read the full article.

To help UNICEF provide life-saving assistance, please make a donation to our Pakistan Flood relief fund.  

For further information:

Stefanie Carmichael, Communications Specialist, (416) 482-6552 ext. 8866; Cell: (647) 500-4230,
Tiffany Baggetta, Director, Communications and Brand, (416) 482-6552 ext. 8892; Cell: (647) 308-4806,