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Sierra Leone launches three-day, door-to-door Ebola prevention campaign

2014-09-18

UNICEF backs nationwide effort to reach every household with lifesaving information

Photos and video from Ebola-affected countries can be downloaded from: http://uni.cf/1xZAb39

FREETOWN, Sierra Leone, 18 September 2014An ambitious public information campaign aiming to reach every household in Sierra Leone with life-saving messages on Ebola will take place 19-21 September in a bid to reduce the spread of the disease with the help of community members. UNICEF has provided the Government-led campaign with technical and financial support, including information materials.

“We have been sending life-saving messages through radio, TV and print, but it’s not enough,” said Roeland Monasch, UNICEF Representative in Sierra Leone. “We need to take information to where people are.”

The Ose to Ose Ebola Tok initiative, which means ‘house-to-house talk’ in the Sierra Leonean local language, will see over 28,500 trained social mobilizers, youths and volunteers go to door-to-door to reach 1.5 million households and provide them with information on ways families can protect themselves against the Ebola virus disease and prevent its spread.

As Ebola continues to claim lives and ravage communities, reaching the largest number of people with vital advice, information and guidance on preventing Ebola, alongside the provision of adequate medical care, is critical.

“This is an opportunity to hear from families what they want to know about Ebola. If people don’t have access to the right information, we need to bring life-saving messages to them, where they live, at their doorsteps. The fight against Ebola needs to happen in every household, in every community and in every treatment centre,” said Monasch.

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UNICEF is supported entirely by voluntary donations and helps children regardless of race, religion or politics. As part of the UN, we are active in over 190 countries - more than any other organization. Our determination and our reach are unparalleled. Because nowhere is too far to go to help a child survive. For more information about UNICEF, please visit www.unicef.ca.

For further information:

Stefanie Carmichael, Communications Specialist, (416) 482-6552 ext. 8866; Cell: (647) 500-4230, scarmichael@unicef.ca.
Tiffany Baggetta, Director, Communications and Brand, (416) 482-6552 ext. 8892; Cell: (647) 308-4806, tbaggetta@unicef.ca.