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The most meaningful gifts this holiday season are UNICEF’s Gifts that Give Back


TORONTO, 17 November 2009  – This holiday, giving the perfect gift is as easy as giving a UNICEF Canada gift that gives back, a special item that has meaning to you, your recipient and the global community.  These ethical gifts support UNICEF’s work to transform the lives of children and families around the world – transforming how you and your loved ones experience the holidays.

“When you share a UNICEF gift, you share the joy of doing something positive and meaningful for others,” said Nigel Fisher, President and CEO, UNICEF Canada. “Our gifts that give back allow you to connect with family and friends, give hope to the world’s children and recapture the true spirit of giving.”

UNICEF Canada’s Cards and Gifts empower you and the person receiving your gift to make a difference, with style.  Your child will love the fun international school play set, which lets him or her create their own classroom stories while learning a valuable lesson in giving and receiving. Mom will love the beautiful golden silk scarf not only for its unique design, but because her gift helped support UNICEF’s work to save, protect and enhance children’s lives in over 150 countries around the world.  Each card and gift is as unique as the person who receives it.

You can also show your friends and family how much they mean to you with our Gifts of Magic collection, which provides an actual life-saving or life-enhancing item, shipped to children in need around the world.  Give the teacher in your life the opportunity to send a child to school. Or give the fitness guru a bicycle to be delivered to a child in need. Because an ethical gift reflects their values and personality, it is always personal – the perfect gift.

As the world’s leader for children’s rights, UNICEF is working to ensure that, without exception, every child has every chance to survive and thrive. By purchasing a thoughtful, creative gift from UNICEF Canada, you too can help children and families around the world. And with the current economic crisis, there is no better time than now to assist others.

This season, give the gifts that give back.

How to Purchase UNICEF Cards and Gifts and Gifts of Magic:

  • Online at or by calling 1-888-777-0380.
  • Throughout November and December, UNICEF Cards and Gifts are available at UNICEF kiosks in selected shopping malls and at all IKEA stores. 
  • Greeting cards also available across Canada at Pier 1 Imports, Ten Thousand Villages and RONA and in Quebec at Archambault and Jean Coutu. 
  • For the full list of participating retailers and kiosk locations please visit


UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF, please visit

About UNICEF Cards and Gifts
For 60 years, UNICEF greeting cards have been a long-standing tradition. Today, UNICEF’s greeting card collection has grown to include a variety of unique cards and gifts for the whole family. All net proceeds from UNICEF’s cards and gifts programme support UNICEF’s work to promote quality basic education, to protect children from violence, exploitation and AIDS, and to provide vaccines for developing countries. Funds raised also help UNICEF provide life-saving health care and emergency supplies during a crisis.

About UNICEF Gifts of Magic
UNICEF Gifts of Magic are ethical gifts that allow you to give twice. You can purchase an actual life-saving item that will be delivered to one of over 150 countries where UNICEF works, while giving deeper meaning to a special occasion to the people you honour with gifts in their names. Whether you choose to support a child orphaned by AIDS or provide water treatment tablets to families in need, through UNICEF’s gifts of magic, you are helping build a world fit for children.

For further information:

Stefanie Carmichael, Communications Specialist, (416) 482-6552 ext. 8866; Cell: (647) 500-4230,
Tiffany Baggetta, Director, Communications and Brand, (416) 482-6552 ext. 8892; Cell: (647) 308-4806,