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You can help us reach $100 million this year - Nigel Fisher, UNICEF Canada

2009-10-27

UNICEF Canada was justifiably proud in 1955 when we launched our first Trick-or-Treat for UNICEF Campaign and raised $15,000.

Fifty-four years later, we have raised almost $100 million with the Trick-or-Treat for UNICEF Campaign. A milestone that says something special about UNICEF, but much more about the millions of children who have raised, and continue to raise, this money for children in need around the world.

Over time, the collection methods have changed: orange boxes have been replaced by envelopes and online donations. And we’ve added educational and inspirational programming in schools that teach students about their peers in developing countries.

But the essence of the campaign hasn’t changed – children helping children. Each year, for fifty-four years, children in schools across Canada have stepped up to raise money that makes a real difference for children living in circumstances so very different from their own. For many children, UNICEF’s Trick or Treat campaign is their first encounter with philanthropy. It’s an opportunity to question, an opportunity to learn – and an opportunity to contribute to change. My hope is that it is just a beginning – just one of many ways that these children will help make a difference in their lifetimes.

Please join the millions of children, their families, teachers and communities, who have contributed to our $100 million milestone over the years and donate at www.trickortreatforunicef.ca

For further information:

Stefanie Carmichael, Communications Specialist, (416) 482-6552 ext. 8866; Cell: (647) 500-4230, scarmichael@unicef.ca.
Tiffany Baggetta, Director, Communications and Brand, (416) 482-6552 ext. 8892; Cell: (647) 308-4806, tbaggetta@unicef.ca.