Are you a bold and visionary brand leader who can connect with and captivate audiences while driving meaningful growth. Want to shape national campaigns, forge strategic partnerships, and inspire a high- performing team to bring UNICEF’s brand to life across every channel?
Join UNICEF Canada – one of Canada’s most respected and historic charities – and be part of a high-impact, mission-driven team working across Canada and globally to create a better world for children. We are seeking a talented individual for the role of Director – Brand, Campaigns, & Partnerships.
Position Details
| Position Title | Director – Brand, Campaigns & Partnerships |
| Employment Type: | Full-time, Permanent (Vacant – New Role) |
| Reports to: | Vice President, Brand & Marketing |
| Direct Reports: | 3 |
| Salary Range: | $107,000 to $131,000 per year annually with benefits and 4 weeks paid vacation |
| Work Location: | Toronto |
| Work Environment: | UNICEF Canada currently operates under a Flexible-Hybrid model that requires team members to attend the office at least 2 days/week. |
Why UNICEF & UNICEF Canada?
UNICEF is the world’s farthest-reaching humanitarian organization for children. Across 190 countries and territories, and in the world’s toughest places, we provide and advocate for education, health and nutrition services. Protect children from violence and abuse. Bring clean water and sanitation to those in need. Keep them safe from climate change and disease. Serve as the world’s largest provider of vaccines. Before, during and after emergencies, we’re on the ground with life-saving help and hope. The needs of children around the world continue to increase and the role of UNICEF is more important than ever.
UNICEF Canada is one of 32 National Committees located in high-income countries around the world. Our team exists to fundraise for UNICEF’s highest priorities, and to work neutrally with governments and the private sector in Canada and internationally to advance the rights and well-being of children and youth.
As UNICEF Canada prepares to launch a bold new Strategic Plan in 2026, a key priority will be amplifying our voice through our policy and advocacy efforts to further advance the children’s rights in Canadian laws, policies and budgets.
Be part of this next phase of impact!
The Opportunity
UNICEF Canada is seeking a strategic, creative, and results-driven Director, Brand, Partnerships & Campaigns to lead the development and execution of integrated brand marketing initiatives that drive engagement, revenue, and supporter growth.
Reporting to the Vice President, Brand & Marketing, this senior leader will oversee high-impact brand campaigns, manage national B2C partnerships, and lead a high-performance team. The Director is responsible for bringing UNICEF’s brand to life across paid, earned, and owned media — ensuring alignment with organizational goals and brand positioning.
This role is ideal for a bold, collaborative marketing leader who thrives on cross-functional work, agency management, and the challenge of inspiring public engagement with purpose-driven campaigns that breakthrough. Sound like you? Apply now and help us make an impact.
Key Accountabilities
Brand Strategy & Campaign Leadership
- Lead the development of brand messaging and positioning across integrated campaigns and B2C partnerships.
- Oversee cross-channel campaign planning, creative execution, and performance optimization to drive engagement and awareness.
- Collaborate with internal stakeholders to align brand strategy with supporter journeys, fundraising goals, and advocacy priorities.
Brand Partnerships & External Collaboration
- Lead the activation of national B2C partnerships, ensuring alignment with UNICEF’s brand values and marketing goals.
- Serve as senior point of contact for brand and creative agencies, managing strategy, timelines, and performance.
- Identify new partnership and sponsorship opportunities to extend reach and impact.
Paid Media & Influencer Strategy
- Oversee paid and earned media plans, including digital, traditional, and influencer channels.
- Lead performance marketing initiatives in collaboration with internal experts and media agencies.
- Ensure alignment of media strategy with campaign and organizational priorities.
Team Leadership & Marketing Operations
- Manage and mentor a high-performing team, including two Senior Managers and a Marketing Operations Coordinator.
- Champion a collaborative and supportive team culture focused on executional excellence and continuous improvement.
- Oversee campaign timelines, vendor relationships, production logistics, and quality assurance processes.
Performance & Reporting
- Set and track KPIs for campaigns and partnerships, using data and testing to optimize results.
- Deliver campaign reports and strategic insights to the VP and cross-functional stakeholders.
- Stay informed on market trends and competitor activity to inform strategy.
Qualifications
- 10 plus years of progressive experience in brand marketing, integrated campaigns, and/or partnerships.
- Minimum 5 years of senior leadership experience managing people, budgets, and external partners.
- Led the execution of a new brand platform, aligning internal teams and external partners to deliver integrated campaigns, refreshed creative assets, and cohesive brand storytelling across all channels.
- Demonstrated success in leading omnichannel marketing campaigns with measurable impact.
- Strong expertise and understanding of media planning and buying, content marketing, influencer strategy, and sponsorship activation.
- Experience managing high-value partnerships with corporate or consumer brands.
- Skilled in creative briefing, agency collaboration, performance measurement, and cross-functional leadership.
- Outstanding communication, interpersonal, and presentation skills.
- Highly organized, agile, and results focused.
- Passion for social impact and commitment to equity, accessibility, and inclusive storytelling.
An Employer of Choice: What We Offer
UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and high impact.
Members of the UNICEF Canada team have access to the following employee benefits:
| A ROBUST COMPENSATION PACKAGE |
|
| A COMMITMENT TO WELLNESS |
|
| A CULTURE OF LEARNING & GROWTH |
|
| AN INCLUSIVE & PURPOSE-DRIVEN WORKPLACE |
|
| A CHANCE TO DO MEANINGFUL & LIFE-CHANGING WORK |
|
Our Commitment to Inclusive Workplaces & Recruitment
UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process.
At UNICEF Canada, we believe strongly in personal connections and our hiring process is entirely human- driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure a fair and thoughtful hiring experience.
How to Apply
Please submit your resume and cover letter as one document to careers@unicef.ca by 11:59PM EST on Friday, August 15, 2025. Please include your salary expectations in your cover email and reference Director – Brand, Campaigns, and Partnerships in the subject heading.
UNICEF Canada thanks all applicants for their interest in this opportunity, however, only those selected for an interview will be contacted. Consistent with our Child Safeguarding Policy, all successful candidates must receive clearance by a police background check (including a vulnerable sector screen).