Vice President, Individual Giving

Are you a strategic fundraising & marketing leader with a passion for driving impact through innovation?

Join UNICEF Canada – one of Canada’s most respected and well-known charities – and be part of a high-impact, mission-driven team working across Canada and globally to create a better world for children.

We are seeking a talented individual for the role of Vice President, Individual Giving.

Position Details

Why UNICEF & UNICEF Canada?

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across 190 countries and territories, and in the world’s toughest places, we provide and advocate for education, health and nutrition services. Protect children from violence and abuse. Bring clean water and sanitation to those in need. Keep them safe from climate change and disease. Serve as the world’s largest provider of vaccines. Before, during and after emergencies, we’re on the ground with life-saving help and hope. The needs of children around the world continue to increase and the role of UNICEF is more important than ever.

UNICEF Canada is one of 32 National Committees located in high-income countries around the world. Our team exists to fundraise for UNICEF’s highest priorities, and to work neutrally with governments and the private sector in Canada and internationally to advance the rights and well-being of children and youth. 

As UNICEF Canada prepares to launch a bold new Strategic Plan in 2026, a key priority will be amplifying our voice through our policy and advocacy efforts to further advance the children’s rights in Canadian laws, policies and budgets. 

Be part of this next phase of impact!

The Opportunity

UNICEF Canada is seeking a dynamic, experienced, and strategic leader to join our team as Vice President, Individual Giving. Reporting to the Chief Strategic Engagement Officer, this role is pivotal in driving the organization’s largest source of unrestricted revenue through monthly and one-time giving programs. The Vice President will lead the strategy and execution of donor acquisition, stewardship, retention, and growth – ensuring a thriving and sustainable individual giving portfolio.

As a key member of UNICEF Canada’s leadership team, the Vice President will shape long-term and annual plans, manage critical external vendor partnerships, and inspire a high-performing team to meet ambitious revenue goals. This role is central to advancing UNICEF Canada’s mission and vision, with a specific focus on revenue-generating activities totaling at least between $35M and $50M annually.

If you're a bold, strategic, digitally-savvy, results-driven leader ready to transform the future of individual giving, consider applying to this role and help power UNICEF Canada’s mission on behalf of every child.

Key Accountabilities

Strategic & Operational Planning

• Set the strategic direction for the Individual Giving team to drive significant growth and achieve financial targets.
• Assume responsibility for sound investment planning and execution for pledge (monthly) and one-time giving programs, setting out and achieving KPIs that measure long term effectiveness of investment.
• Oversee the planning, execution, and optimization of multi-channel performance marketing campaigns focused on donor acquisition, engagement, and revenue growth, using data-driven decision-making and ROI analysis.
• Oversee annual and long-term planning to ensure Individual Giving strategies align with broader organizational goals.
• Actively contribute to executive-level meetings and decision-making processes.
  Advise the Executive Team on key organizational decisions, including policy, resource structure, and supporter engagement strategies.
• Translate strategic objectives into actionable operational plans and support internal communications and messaging.
• Maintain a four-year planning horizon for the team and external vendors to ensure long-term donor value and sustainable growth.
• Anticipate risks and long-term implications of decisions and develop contingency plans to navigate potential challenges.
• Contribute to the multi-year Joint Strategic Plan (JSP) and manage the team’s Annual Operational Priorities, ensuring alignment across departments.
• Make strategic decisions informed by financial, donor, and market data.
• Lead PFP (Private Fundraising and Partnerships) investment initiatives, including business case development for UNICEF Canada.
• Foster cross-functional collaboration with Operations, Corporate, Marketing & Communications, Development, and International Programs.
• Ensure alignment with UNICEF’s global objectives, protocols, brand standards, and DEI guidelines.
• Partner with Operations teams to ensure the tools and data infrastructure are in place to support personalized, timely, and scalable engagement campaigns.

Revenue Generation

• Oversee mass-market fundraising strategies both online and offline, including performance marketing, and lead the team in executing these tactics to achieve organizational revenue goals.
• Ensure effective planning for and execution of emergency appeals to rapidly provide support to emergency programs, and to drive supporter acquisition and income targets.
• Lead strategic development of effective data-driven supporter communication journeys in collaboration with internal and external partners, including but not limited to welcome and cultivation materials, gift acknowledgements, stewardship touchpoints, and growth initiatives – ensuring UNICEF grows its supporter retention rate annually and increases lifetime value.
• Oversee the organization's non-financial lead generation strategies to increase supporter acquisition, with a particular focus on pledge conversion and gifts in wills awareness building.
• Monitor program performance and execution to support growth and guide in-year prioritization, while proactively planning for future events, trends, and opportunities; ensure the product mix remains diversified, resilient and future-ready to meet the evolving needs and expectations of our audiences.
• Ensure the development and execution of campaign strategies and direct & Digital marketing initiatives, are aligned with overall goals and vision for the team, execution & post analysis are completed with quality and key findings shared across the organization in collaboration with the Business Solutions Operations Team.
• Oversight of best-in-class stewardship and donor experience strategies, including supporter-facing communications, to deepen donor relationships and enhance engagement.
• Provide regular updates and reports to senior leadership and the Board on fundraising performance, including projections, achievements, and areas for improvement.

Profitability 

• Monitor donor acquisition channels—including digital, face-to-face, and text-to-give—with a focus on optimizing performance.
• Manage all relevant budgets, including acquisition, stewardship, and retention expenses.
• Analyze monthly performance metrics to inform program adjustments and strategic planning.
• Oversee donor engagement and portfolio growth by optimizing lifetime value and testing innovative acquisition strategies based on national and international best practices.
• Collaborate on data-informed initiatives, including propensity modeling and supporter research, to enhance engagement and performance.
• Prioritize spending based on organizational goals and key growth drivers.
  Maximize efficiency and net revenue.

People Leadership 

• Build, develop, and lead an effective, motivated high-performing team to achieve common goals with clearly defined accountabilities which are aligned with overall strategy.
• Model strong leadership behaviours and foster a culture of trust, collaboration, ownership, and continuous improvement across the team.
• Conduct annual goal setting as well as quarterly and year end performance reviews for direct reports as established by the organization.
• Encourage, coach and foster opportunities for development and personal growth.
• Support employee engagement strategies as required.
• Share knowledge and best practices with UNICEF global network. 

Qualifications

• University degree or college diploma in fundraising, marketing, or a related field.
• Minimum 12 years of results-driven marketing leadership experience, with a proven successful record in income generation, performance and digital marketing campaigns.
• Successful track record in revenue generation and business development, including collaboration with senior executives, cross-functional teams, and external partners on initiatives exceeding $30M.
• Thrives in fast-paced environments, adept at prioritizing.
• Ambitious and strategic leader with an eye for creativity and ensuring executional excellence.
• Exceptional verbal and written communication skills, able to convey complex ideas clearly and passionately; strong public speaking and adaptable communication style
• Inclusive leadership style focused on team development and building relationships across internal and external stakeholders.
• Innovative and entrepreneurial mindset with strong negotiation skills, strategic vision, and resourcefulness.
• Highly analytical, with expertise in marketing metrics, performance analysis, and direct marketing processes.
• Strong project management skills, capable of leading complex initiatives from strategy through execution.
• Demonstrates integrity by consistently aligning values, principles, and actions.
• Not-for-profit sector experience is an asset.
• Proficient in Microsoft Office & experienced with relationship management databases (e.g., Raiser’s Edge, SalesForce) and marketing automation platforms (e.g. Engaging Networks, Salesforce Marketing Cloud).
• Valid passport with availability for occasional international travel.

An Employer of Choice: What We Offer

UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and high impact.

Members of the UNICEF Canada team have access to the following employee benefits:

Our Commitment to Inclusive Workplaces & Recruitment

UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process.

At UNICEF Canada, we believe strongly in personal connections and our hiring process is entirely human- driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure a fair and thoughtful hiring experience.

How to Apply

Please submit your resume and cover letter as one document to careers@unicef.ca by 11:59PM EST on Friday, January 30, 2026. Please include your salary expectations in your cover email and reference Vice President, Individual Giving in the subject heading.

UNICEF Canada thanks all applicants for their interest in this opportunity, however, only those selected for an interview will be contacted. Consistent with our Child Safeguarding Policy, all successful candidates must receive clearance by a police background check (including a vulnerable sector screen).