Simu Liu, actor known for Kim’s Convenience, Shang-Chi and the Legend of the Ten Rings, announced as UNICEF Canada Ambassador | UNICEF Canada: For Every Child Skip to main content
Publication Date: 2020/10/06

TORONTO, 6 October 2020 – Canadian Screen Award-nominated actor and upcoming star of Marvel’s Shang-Chi and the Legend of the Ten Rings, Simu Liu announced today that he is taking on a new, exciting role – the role of UNICEF Canada Ambassador.

“UNICEF Canada is unparalleled when it comes to impacting global change and helping the most vulnerable children in the hardest to reach places,” said Liu, who announced the partnership via social media. “I believe in every child’s right to a childhood and am proud to lend my voice and share my experiences to help children in need everywhere.”

UNICEF is the world’s leading humanitarian organization focused on children. The charity works in the most challenging areas in more than 190 countries and territories to provide protection, healthcare and immunizations, education, safe water and sanitation and nutrition.

In addition to highlighting UNICEF Canada’s work for children abroad, Liu will help raise awareness for the organization’s domestic advocacy for children and youth in Canada.

Liu will appear at a virtual event on November 20, 2020, to recognize National Child Day in Canada and World Children’s Day globally. World Children’s Day is UNICEF’s global day of action for children, by children, marking the adoption of the Convention on the Rights of the Child. On this day, UNICEF advocates, raises awareness and raises funds for the most pressing issues facing children.

Last year, UNICEF Canada hosted a youth activism summit gathering over 100 young activists from across Canada. This year, due to COVID-19, they’re asking young people to #StayInToSpeakOut.

“From coast-to-coast-to-coast, young people in Canada are staying in to speak out on their experiences with COVID-19. This generation will live with the impacts of the pandemic and how our leaders respond for years to come. They must be included in decisions that affect their future,” said Alli Truesdell, UNICEF Canada’s Youth Participation Lead. “Young people demand to have their voices heard and we rally to their side to help them take back their future.”

The virtual event, Take Back The Future, will be hosted by young people speaking out on education, mental health, Indigenous sovereignty, climate change, democracy, and systemic racism, and sharing their ideas to reimagine the post-pandemic future. They will be making recommendations to the government on key policies they demand to be implemented for a better Canada.

“Gen Z will be our salvation – I’ve said it before, and I’ll say it again,” said Liu. “I cannot wait to meet the young advocates who are leading Canada into a better, reimagined and more equitable future.”

Registration for virtual Stay In to Speak Out Sessions is open to youth in Canada ages 12-24 years old.

  • Education (Wednesday, September 23 from 6:00-7:30pm EST)
  • Mental Health (Tuesday, October 6 from 5:00-6:30pm EST)
  • Indigenous Sovereignty (Tuesday, October 13 from 6:00-7:30pm EST)
  • Climate Change (Monday, October 19 from 7:00-8:30 EST)
  • Democracy (Monday, October 26 from 4:00-5:30pm EST)
  • Systemic Racism (Tuesday, November 3 from 4:00-5:30pm EST)

Registration for the November 20th showcase is open to Canadians of all ages.


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UNICEF is the world’s leading humanitarian organization focused on children. We work in the most challenging areas to provide protection, healthcare and immunizations, education, safe water and sanitation and nutrition. As part of the United Nations, our unrivaled reach spans more than 190 countries and territories, ensuring we are on the ground to help the most disadvantaged children. While part of the UN system, UNICEF relies entirely on voluntary donations to finance our life-saving work. Please visit and follow us on Twitter, Facebook and Instagram.

For further information:

Laurence Bodjrenou
Senior Manager, Communications
514 288-5134 ext 8426 / 514-232-4510

Emily O’Connor
Communications Manager
416 482-6552 ext 8866 / 647-500-4230