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Reimagine Playbook

Young people’s vision for a better future in Canada

Each year, youth advocates from UNICEF Canada’s Youth Advocacy Program lead the development and writing of the Reimagine Playbook. They identify the issues that matter most to them and develop the Playbook’s ideas and recommendations, drawing on their lived experiences, research and knowledge of their communities. UNICEF Canada provides a platform, guidance and support as youth advocates learn about their rights, build advocacy skills and bring the Playbook together as an annual resource for decision-makers, adult allies, educators, community partners and young people.

Together, these annual editions show how young people are imagining and calling for a stronger Canada where every child and young person can realize their rights.

Read the latest Playbook

What is the Reimagine Playbook?

The Reimagine Playbook is a youth-led advocacy publication created by youth advocates from UNICEF Canada’s Youth Advocacy Program. It shares ideas from young people on how Canada can better uphold children’s rights and improve the lives of children and youth. Each edition is developed through a collaborative process where youth advocates identify priority issues, reflect on how those issues affect young people in Canada and around the world, and offer recommendations for action. The Playbook can be used by decision-makers, educators, community partners, adult allies and young people as a starting point for meaningful dialogue and change.

Now in development: 2026 Reimagine Playbook

Youth advocates from UNICEF Canada’s Youth Advocacy Program are currently identifying priorities and developing recommendations for the next edition of the Reimagine Playbook. Check back soon for the 2026 edition.

Explore the Playbooks

2025 Reimagine Playbook

Topics: Children’s Rights, Education, Governance and Systems Change, Healthcare, and Climate Change.
The 2025 edition brings forward youth perspectives on the systems and supports young people need to thrive, including stronger child rights mechanisms, equitable access to education and healthcare, inclusive governance and urgent climate action.

2024 Reimagine Playbook

Topics: Education, Healthcare, Mental Health, and Racism and Discrimination.
The 2024 edition focuses on the conditions young people need to feel supported, included and empowered, with recommendations that speak to learning environments, health systems, mental health supports and action against racism and discrimination.

2023 Reimagine Playbook

Topics: 2SLGBTQ+ Rights, Child Labour, Education, Healthcare, and Mental Health.
The 2023 edition highlights the interconnected issues young people identified as central to a better future, including rights, education, health and safety. It shares youth reflections and recommendations for action across communities and systems.

2022 Reimagine Playbook

Topics: BIPOC Rights, Climate Change, Gender-Based Violence, and Healthcare Equity.
The 2022 edition marks the beginning of the Playbook series and captures youth advocates’ recommendations on four pressing and interconnected issues affecting young people in Canada and globally.

About the Youth Advocacy Program
UNICEF Canada’s Youth Advocacy Program supports young people to learn about children’s rights, explore the issues affecting children and youth, and strengthen their skills as advocates for change. The Reimagine Playbook is one way youth advocates share their priorities, perspectives and recommendations with broader audiences.

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