Senior Manager, Donor Journeys

Are you a data-driven marketer with a passion for innovation and impact? Looking to use your expertise to drive change and make a direct impact on the lives of children?

Join UNICEF Canada – one of Canada’s most respected and historic charities – and be part of a high-impact, mission-driven team working across Canada and globally to create a better world for children.

We are seeking a talented individual for the role of Senior Manager, Donor Journeys.

Position Details

Why UNICEF & UNICEF Canada?

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across 190 countries and territories, and in the world’s toughest places, we provide and advocate for education, health and nutrition services. Protect children from violence and abuse. Bring clean water and sanitation to those in need. Keep them safe from climate change and disease. Serve as the world’s largest provider of vaccines. Before, during and after emergencies, we’re on the ground with life-saving help and hope. The needs of children around the world continue to increase and the role of UNICEF is more important than ever.

UNICEF Canada is one of 32 National Committees located in high-income countries around the world. Our team exists to fundraise for UNICEF’s highest priorities, and to work neutrally with governments and the private sector in Canada and internationally to advance the rights and well-being of children and youth. 

As UNICEF Canada prepares to launch a bold new Strategic Plan in 2026, a key priority will be amplifying our voice through our policy and advocacy efforts to further advance the children’s rights in Canadian laws, policies and budgets. 

Be part of this next phase of impact!

The Opportunity

We’re looking for a masterful connector. A connector of people, ideas, and experiences to create moments that matter for donors; ensuring UNICEF Canada remains the charity of choice for our supporters.

Reporting to the Director of Donor Journeys & Growth, the Senior Manager will lead the development and implementation of a series of journeys and programs to improve retention and maximize revenue within the Individual Giving team’s product portfolio.

This role will be responsible for a shared revenue target of over $20 million, and additional retention metrics.

Key Accountabilities

Donor Journeys & Revenue Generation (40%)

• Develop and execute data-informed, multichannel strategies to engage UNICEF Canada’s donors and demonstrate the impact of their giving.
• Lead the full donor lifecycle across multiple products – from onboarding and upgrades to cross-sell and winback.
• Establish a robust test-and-learn framework to drive continuous optimization of donor journeys and programs.
• Analyze donor behavior and churn to inform segmentation, retention, and loyalty strategies.
• Champion the donor voice by enhancing segmentation and personalization to boost engagement and lifetime value.
• Manage internal and external partners to optimize performance across channels including mail, email, digital, phone, and SMS.
• Apply best practices from UNICEF specialists and peers to integrate online/offline channels and trigger-based communications.
• Collaborate with Acquisition and Digital teams to share insights and refine donor profiles.

Program Management, Reporting & Data Analysis (25%)

• Monitor and manage retention performance to drive in-year results and lifetime value, providing regular updates to the Director and key stakeholders.
• Use data-driven insights to recommend and implement gap-closing or growth strategies that enhance program ROI.
• Manage individual budget/P&L and collaborate on the overall Individual Giving marketing budget, including monthly financial tracking and forecasting.
• Provide annual revenue and expense forecasts, calendarize activities, and lead quarterly reforecasting.
• Develop and maintain process maps outlining communication flows and touchpoints for each donor segment.
• Ensure business rules are clearly documented and consistently followed across the organization.
• Maintain accurate and up-to-date documentation for all legal agreements and contracts.

Strategic Planning (25%)

• Collaborate with the Director and key partners to develop the annual strategy, budget, and content plan for stewardship and retention initiatives.
• Design, implement, and evaluate retention and value-maximization strategies using a test-and-learn approach.
• Leverage qualitative and quantitative data to continuously optimize donor retention and growth efforts.
• Identify and apply new donor-centric communication and marketing opportunities through sector monitoring, networking, and collaboration with UNICEF Global and strategic partners.

People and Team Management (10%)

• Foster a team culture focused on learning, development, and growth.
• Create opportunities for direct reports to lead initiatives and showcase their skills in various settings.
• Define clear roles, responsibilities, goals, and work plans for team members.
• Lead goal-setting and conduct quarterly and year-end performance reviews in alignment with organizational processes.

Qualifications

• 5–7 years of progressive experience in marketing or fundraising, with a focus on data-driven strategies and donor/customer retention.
• Post-secondary education in Marketing or a related field, or equivalent experience.
• Strong strategic and analytical skills, with experience in business planning and strategy development.
• Deep understanding of donor retention, loyalty, and lifetime value drivers.
• Proven expertise in direct response marketing across digital, print, and telemarketing channels, with a focus on metrics and best practices.
• Solid financial acumen, including budgeting and forecasting experience.
• Excellent project management skills, with strong attention to detail and the ability to manage multiple priorities.
• Demonstrated success managing internal and external partners to deliver multichannel campaigns with a test-and-learn mindset.
• Confident communicator and influencer with excellent written and verbal communication skills.
• Proactive, results-driven work ethic with a collaborative and team-oriented approach.
• Experience with Raiser’s Edge, marketing automation tools, propensity modeling, and intermediate Excel skills is an asset.
• A keen passion for UNICEF’s mission and work.
• Experience with bilingual programs; French language skills are an asset.

An Employer of Choice: What We Offer

UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and high impact.

Members of the UNICEF Canada team have access to the following employee benefits:

Our Commitment to Inclusive Workplaces & Recruitment

UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process.

At UNICEF Canada, we believe strongly in personal connections and our hiring process is entirely human-driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure a fair and thoughtful hiring experience.

How to Apply

Please submit your resume and cover letter as one document to careers@unicef.ca by 11:59 PM EST on Friday, August 22, 2025. Please include your salary expectations in your cover email and reference Senior Manager – Donor Journeys in the subject heading.

UNICEF Canada thanks all applicants for their interest in this opportunity, however, only those selected for an interview will be contacted. Consistent with our Child Safeguarding Policy, all successful candidates must receive clearance by a police background check (including a vulnerable sector screen).