Director, Individual Giving (Acquisition & Product)

JOIN OUR TEAM AS DIRECTOR, INDIVIDUAL GIVING (ACQUISITION & PRODUCT)

Are you a visionary fundraising leader with a passion for innovation and impact? Looking to use your fundraising expertise to make a direct impact on the lives of children?

Join UNICEF Canada – one of Canada’s most respected and historic charities – and be part of a high-impact, mission-driven team working across Canada and globally to create a better world for children.

We are seeking a talented individual for the contract role of Director, Individual Giving (Acquisition & Product)

Position Details

Position Title	Director, Individual Giving (Acquisition & Product)
Employment Type:	Full-time Contract (13-month contract with possibility of extension)
Reports to:	Vice President, Individual Giving
Direct Reports:	3
Salary Range:	$107,000 to $131,000 annually with benefits and 4 weeks paid vacation
Work Location:	Toronto
Work Environment:	UNICEF Canada currently operates under a Flexible-Hybrid model that requires team members to attend the office at least 2 days/week.

Why UNICEF & UNICEF Canada?

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across 190 countries and territories, and in the world’s toughest places, we provide and advocate for education, health and nutrition services. We protect children from violence and abuse. Bring clean water and sanitation to those in need. Keep them safe from climate change and disease. Serve as the world’s largest provider of vaccines. Before, during and after emergencies, we’re on the ground with life-saving help and hope. The needs of children around the world continue to increase and the role of UNICEF is more important than ever.

UNICEF Canada is one of 32 National Committees located in high-income countries around the world. Our team exists to fundraise for UNICEF’s highest priorities, and to work neutrally with governments and the private sector in Canada and internationally to advance the rights and well-being of children and youth.

As UNICEF Canada prepares to launch a bold new Strategic Plan in 2026, a strong, committed team will be foundational to our success. Be part of this next phase of impact!

The Opportunity

Ready to lead bold growth in support of a powerful mission? UNICEF Canada is seeking a visionary and results-driven Director, Individual Giving (Acquisition & Product) to help shape the future of individual giving at one of the world’s most respected humanitarian organizations.

Reporting to the Vice President, Individual Giving, you will lead the strategy and execution of high-impact, multi-channel fundraising campaigns that drive donor acquisition, engagement, and revenue growth. This is a unique opportunity to blend strategic leadership with hands-on innovation – leveraging both traditional and digital platforms to reach new audiences and deepen supporter relationships.

If you're a strategic leader who is ready to lead with purpose, innovate with data, thrives in a fast-paced and purpose-driven environment, and wants to deliver results that change lives, this role is for you!

Key Accountabilities

Acquisition, Product & Partnership Management (50%)

Develop strategy and business plans for all aspects of the portfolio
Lead team to develop, execute and manage acquisition campaigns across multiple channels including Direct Dialogue, Digital & Tele-Fundraising.
Manage all aspects of the product portfolio including symbolic giving, subscriptions,
Legacy hand-raisers and Tribute
Work with key internal stakeholders and external agency partners to execute a robust donor conversion & reactivation program
Lead all aspects of external partner relationships including reporting, training, quarterly business reviews and annual contract review. Provide ongoing KPI evaluation, reporting and results optimization
Recommend and test new programs to increase market penetration for acquisition activities within Canada leveraging national and international program best practices.
Work with external and internal partners to use data to acquire quality donors and reduce monthly donor attrition including the first three months of donor lifecycle
Participate in and/or lead cross functional teams, including the Senior leadership team
Work in partnership with the Director of Digital Marketing to build comprehensive strategies and business plans to continue to accelerate the growth of Digital donations.

Strategic and Operational Planning (35%)

Develop and oversee the annual strategic plan and budget for the Individual Giving (Acquisition & Product) portfolio, with a focus on maximizing ROI and aligning with organizational priorities.
Oversee a complex annual expense budget of $10M+, ensuring accurate monthly financial reporting, forecasting, and reconciliation.
Lead quarterly and annual revenue and expense forecasting, and present regular performance updates to key stakeholders.
Consolidate and analyze daily, weekly, and monthly campaign metrics to inform strategy, close performance gaps, and optimize program outcomes.
Conduct ongoing assessment of KPIs to identify actionable insights and drive continuous improvement.
Lead annual contract negotiations with external partners and ensure all legal agreements, donor documentation, and financial records are accurate and up to date.
Monitor industry trends & best practices through collaboration with internal experts, UNICEF Global, and other National Committees (NatComs), recommending and implementing new opportunities for growth.
Share relevant insights and successful practices with internal and external partners, including UNICEF Global and other NatComs.

People Management (15%)

Develop an effective, motivated team of three direct reports and all team members to achieve common goals with clearly defined accountabilities which are aligned with overall strategy.
Conduct annual goal setting as well as quarterly and year end performance reviews for direct reports as established by the organization
Encourage, coach and foster opportunities for development and personal growth
Support employee engagement strategies as required.

Qualifications

Minimum of seven years of relevant experience, with a strong focus on customer or donor acquisition.
Post-secondary education in Fundraising, Marketing, or a related field, or an equivalent combination of education and experience.
Strong strategic and analytical thinking skills, with solid financial acumen and a deep understanding of the key drivers of donor acquisition ROI and long-term donor value.
Demonstrated experience in digital marketing, particularly in acquisition-focused campaigns.
Experience with business planning, budgeting & forecasting.
Skilled in managing multiple internal and external partners to deliver results-driven programs.
Experience with contract negotiation and sales training.
Demonstrated experience planning, executing and measuring successful multichannel direct response marketing campaigns with an innovation and test and learn mindset.
Excellent project management skills with strong attention to detail and the ability to multi-task to deliver quality programs on time and on budget.
Excellent written and verbal communication skills.
Demonstrated work ethic, with a proactive, results-oriented approach.
Collaborative and self-motivated team player who values transparency and open communication.
Genuine interest in and commitment to the mission of UNICEF Canada.
Proficiency in Microsoft Excel (intermediate level).
Experience with Raiser’s Edge or similar relational databases (an asset).
Experience with Direct Dialogue (an asset).

An Employer of Choice: What We Offer

UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and high impact.

Members of the UNICEF Canada team have access to the following employee benefits:

A ROBUST COMPENSATION PACKAGE	Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account Life, AD&D, & Long-Term disability insurance coverage Employer match contributions (5%) to a Group Pension Plan Access to parental leave top-up
A COMMITMENT TO WELLNESS	Flexible-hybrid work environment to support the work-life integration needs of our team Minimum 3 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30) 10 paid sick days & 2 personal days 9 to 11 employee wellness days – an additional series of pre-set days off, given annually to further extend long weekends Discounted rate for a GoodLife gym membership Access to an Employee and Family Assistance Program
A CULTURE OF LEARNING & GROWTH	Access to a comprehensive global learning platform with over 1600 courses, webinars & resources Internal leadership development, training, & mentorship programs that integrate Anti-Racism and diversity, equity and inclusion principles Opportunities to access both local & global stretch assignments
AN INCLUSIVE & PURPOSE-DRIVEN WORKPLACE	Centrally located head office in mid-town Toronto with satellite offices in Calgary & Montreal Easily accessed by public transit and a short walk from several parking locations Inclusive & accessible co-working and meeting spaces designed to foster purpose at every turn and accommodate the diverse needs of employees
A CHANCE TO DO MEANINGFUL & LIFE-CHANGING WORK	Under the leadership of a dynamic, accomplished, and experienced executive leadership team, you’ll be part of a diverse & talented Canada team committed to creating meaningful impact while fostering an inclusive and supportive work environment. You’ll join a global UNICEF family with a shared commitment to impact the lives of children

Our Commitment to Inclusive Workplaces & Recruitment

UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process.

At UNICEF Canada, we believe strongly in personal connections and our hiring process is entirely human-driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure a fair and thoughtful hiring experience.

How to Apply

Please submit your resume and cover letter as one document to careers@unicef.ca by Wednesday, June 11, 2025. Please include your salary expectations in your cover email and reference reference Director, Individual Giving (Acquisition & Product) in the subject heading.

UNICEF Canada thanks all applicants for their interest in this opportunity, however, only those selected for an interview will be contacted. Consistent with our Child Safeguarding Policy, all successful candidates must receive clearance by a police background check (including a vulnerable sector screen).