Showcase your creativity to win a $5,000 scholarship while supporting UNICEF’s global work for children | UNICEF Canada: For Every Child Skip to main content
Publication Date: 2017/11/02

TORONTO, November 1, 2017 – Canadian children ages 14 or younger are invited to enter the annual Pier 1 Imports/UNICEF/Owlkids Greeting Card Contest to benefit children worldwide. From November 1 through 22, 2017, budding artists are invited to submit their entries illustrating this year's theme, Celebrating Children Around the World, for their chance to win a $5,000 scholarship, $500 for art supplies for their school and have their design featured as an official UNICEF holiday greeting card sold exclusively at Pier 1 Imports stores across Canada during the 2018 holiday season. All proceeds from UNICEF card sales at Pier 1 Imports go directly to supporting UNICEF’s life-saving work for children around the world.

“Holiday season is a time for sharing and helping one another. Our annual greeting card contest is all about kids helping other kids. It is a great opportunity for young Canadians to showcase their talent and creativity, while helping vulnerable children around the World,” said Linton Carter, chief development officer at UNICEF Canada.

About the contest

The Pier 1 Imports/UNICEF/Owlkids Greeting Card Contest started in Canada in 2006 to raise awareness among Canadian school children about UNICEF’s work to reach children around the world. It has inspired kids from across the country to use their artistic talents in a meaningful way. Pier 1 Imports started selling UNICEF greeting cards in North America in 1985 and has raised more than $47.8 million in the U.S. and Canada.

Funds from the sale of cards support UNICEF programs which provide healthcare, immunizations, clean water, nutrition, food security, education and emergency relief to millions of children and families worldwide.

How to enter and win

Entry forms are available at all Pier 1 Imports stores in Canada while supplies last or online at, or All entries must be hand-drawn and received by Pier 1 Imports Canadian Headquarters by November 22, 2017. Submissions will be judged on artistic quality and creative interpretation of this year’s theme, Celebrating Children Around the World. To be eligible, participants must be 14 years or younger as of November 22, 2017.

The winner of the Grand Prize award in this year’s contest will be announced in January 2018. The four runners-up will receive an Owlkids surprise gift pack that includes a one year subscription to Owl or Chickadee magazines.

For official rules, visit

Last year’s winner

Eleven-year-old Raavin Kaur Johal form Surrey, British Columbia was the contest winner in 2016 – chosen from hundreds of entries – for her interpretation of the theme Peace, Love and Joy. Raavin hopes people will feel peace, love and joy when they see her drawing of a smiling snowman ready to give them a big hug. As the grand prize winner, Raavin’s card design has been turned into this season’s official UNICEF greeting card now available at Pier 1 Imports stores across Canada. Raavin also won a $5,000 scholarship and $500 for art supplies for her school.

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UNICEF is the world’s leading humanitarian organization focused on children. We work in the most challenging areas to provide protection, healthcare and immunizations, education, safe water and sanitation and nutrition. As part of the United Nations, our unrivaled reach spans more than 190 countries and territories, ensuring we are on the ground to help the most disadvantaged children. While part of the UN system, UNICEF relies entirely on voluntary donations to finance our life-saving work. Please visit and follow us on Twitter, Facebook and Instagram.

For further information:

Emily O’Connor Communications Manager 416 482-6552 x8866 / 647-500-4230
Marie-Claude Rouillard Communications Manager (514) 288-5134 ext 8425 / 514-232-4510